As an online marketer, there are so many ways that you could make your business propagate. Perhaps, you have already spent much money, time and effort just so you could keep up with the ever-changing trends and also the ferocity of your numerous competitors. Well, sometimes, since you have long-delved into this business and are already getting the hang of it, online marketers tend to forget even the most basic methods of product promotion and marketing.
One of the most basic and inexpensive (yet very effective) means of online marketing is e-mail marketing. This may sound crude to the seasoned online marketers, but hey, it has been proven as ?still? one of the most effective means of increasing the number of closed sales. First, to be able to know how to use e-mail marketing, you must be introduced to the three ways that it can be done: through newsletter advertising, bulk e-mails, and opt-in e-mails.
Newsletter marketing is the most effective among the three methods. If you are ascertained that you have completed a killer layout and a subtle sales pitch, it is very likely that the recipient of the message would become a buyer. Newsletters can be made to fit the recipient. For instance, there are separate newsletters for different people from different walks of life such as doctors, writers, teachers, managers, even housewives.
It is imperative that your newsletter is brief yet full of information. A good way to come up with an effective newsletter is to work on the layout. Make sure that it stirs the visual senses as well as the intellect of the recipient. One good look at a newsletter and most educated people know that they are just being led to buy something-and most people hate that notion so try to avoid it as much as you can.
Bulk e-mails are hated by many recipients because they appear to be legitimate e-mails (well, they are in your perspective) yet when they open them, they encounter a sales pitch. To hold onto a recipient?s attention (you have a good ten seconds to do it), make sure that no hard selling is done. Make everything subtle just ascertain that the product?s good points and the benefits that they are going to get when they purchase it are highlighted and those should do the trick. If not, then there are a million reasons why that reader has deleted your e-mail.
Opt-in e-mail marketing can be compared to its brother-bulk e-mail marketing. It is the better brother, though, since it takes much more time and preparation to come up with an e-mail address directory for opt-ins. Do not hesitate to make good use of this method since it can also be very effective. This has been proven to build a good clientele base which would stay with you for as long as you deliver great things to them (and think of the many possible referrals that you can get out of these people!).
Now, here are a few tips on how to effectively use any one of these methods in e-mail marketing:
1. Be simple and direct on your product presentation. Make sure to encapsulate all the needed information on a page where prospective buyers can peruse in just a few seconds.
2. Treat all of your subscribers with deep respect. They are, after all, the ones that provide your bread and butter.
3. Take very good care of your e-mail list. Once most of them become buyers, you should work hard on stuff that you could give to them for free and also other bonuses. These usually make loyal customers out of your buyers.
4. Make sure to keep your customers updated with constant news and updates on your product. Just make sure not to bombard them with unnecessary e-mails as these might make them click and delete all your messages.
5. Be bold and unique in your e-mail presentation. Make sure that your e-mails stand out from the rest of the e-mails that your customers receive.
Even the most experienced internet marketers can still benefit from the simplest methods. E-mail marketing maybe basic and cheap but it can still rake in the benjamins so why don?t you give it a try?
For more information on internet marketing for beginners please visit:
http://www.thebiginternetmarketinggame.com/emailmarketing.html
http://www.thebiginternetmarketinggame.com
http://www.drnathaliefiset.com
Author: Nathalie Fiset
Article Source: EzineArticles.com
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