E-Commerce Site For Household Goods Alice.com Raises $3.6 Million

Alice.com, the retail platform for household goods, has raised $3.6 million in funding from an undisclosed group of Spanish investors. This current round brings the total funding amount raised by Alice.com to $18.2 million. Launched in June, Alice.com's retail platform allows consumer packaged goods manufacturers, like Procter & Gamble, to sell directly to consumers instead of going through retail channels like Target or Wal-Mart.

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